Communicators who don't communicate

WHILE attempting to catalog some useful online marketing resources for a client to review, I went to about 15 different websites representing 15 different companies to capture a few lines from each that would explain to the viewer -- and, eventually, my client -- what each of those 15 sites/companies/resources actually offered. For almost half of them, it could not be determined from the information on the site what the site offered. Where did I find a clearly composed explanation? Wikipedia. And, who wrote the entries for Wikipedia? Probably an employee of the company whose web site I was searching. So, why didn't this same writer participate in the web site design/copy? Probably he/she did not use the BS of adspeak.

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Haynes Marketing Network is a full-service marketing and advertising agencyin Macon, Ga. 478-742-5266 http://www.haynesmarketing.com/

Media Usage

THE degree to which each medium is used by consumers: TV is number one, capturing 35-40% mind share. Online is two, capturing 25-30%. Radio is three, followed by outdoor and print.

32 Days To Going Digital by, Jay Friedman and David Wolk

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Haynes Marketing Network is a full-service marketing and advertising agency
in Macon, Ga. 478-742-5266 http://www.haynesmarketing.com/