And to make that customer a zealous convert to the way
you do business.
Advertising, selling, and product development are all marketing.
How your people dress is marketing. The location and
appearance of your stores is marketing. Your quality and service
levels are marketing.
All of these count, because marketing starts with a
problem, not a product. What customers really buy is a
belief that you will deliver on your implied promise to
solve their problem. Your marketing builds that belief.
.......................................................................................................................................
Haynes Marketing Network is a full-service marketing and advertising agency
in Macon, Ga. 478-742-5266 www.haynesmarketing.com
Monday, March 16, 2009
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