“New media” let us do the unbelievable

NEW media are those media that arose from the information and communication technologies that began emerging in the 1980s – the cell phone, the internet, the video game.
Most of these technologies are digital, meaning they interpret binary digital data as information. As opposed to analog data, digital data are easier to manipulate, carry more information, and move faster.
Many new media are involved in media convergence, which occurs when multiple products come together to form a single product with the advantages of all of them. For instance, the cell phone now handles e-mail, text messaging, music, internet browsing, GPS, and photography.
Most important, many new media are interactive, allowing for active participation by the audience, whether that audience is one, or millions.
Some new media, like the Internet, are all three – digital, converged, and interactive – replacing the “one-to-many” model of mass communication with the possibility of a “many-to-many” web of communication. And, as a result, new media offer marketing tools we would have not thought possible 25 years ago.

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Haynes Marketing Network is a full-service marketing and advertising agency
in Macon, Ga. 478-742-5266 http://www.haynesmarketing.com/